Powell's amuses me

... from Powell's books news, this week:

In a blind taste test, seven out of ten readers preferred the flavor of Malcolm Gladwell's Blink to his bestseller The Tipping Point. We tried a triangle test, wherein we used two copies of one book and one of the other — all three wrapped in identical, unmarked white paper — and found that almost none of the respondents could tell which two were unlike the other. But everyone agreed they generally don't like eating books.

— Powell's books news, February 9, 2005.

Yes, I am now quoting marketing newsletters. Nothin' but highbrow, that's my motto.